How One Healthcare Organization Successfully Achieved Physician Adoption

Today, widespread adoption of the EMR is at the forefront of President Obama’s healthcare reform strategies as evidenced by the American Recovery and Reinvestment Act (ARRA) of 2009, signed into law in February 2009. This economic stimulus package provides incentive payments for physicians and hospitals that adopt EMR systems. As expected these incentives come with a timeline and are not without conditions, with penalties levied on health providers who have not yet installed EMR systems beginning in 2015. So, if the consensus is that the EMR can, and will, fundamentally change healthcare, why is it only a small number of U.S. physicians have adopted these systems (and for those that do, 1 in 5 of these efforts will fail or stall)?This paper presents a case study of how one health care provider (HCP), Sentara Healthcare (Sentara), effectively implemented an EMR and credits much of its success to one thing, engaging physicians in the adoption process.

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