Consumer-Centric Healthcare. Consumer-focused Initiatives Offer Opportunities and Challenges for Providers.

Consumer-centric healthcare initiatives have never been more important. Healthcare executives must keep the consumer’s perspective in mind—including baby boomers and generations X and Y—when evaluating the direction for new programs, partnering initiatives and planning for their organizations.

In our book, Consumer-Centric Healthcare: Opportunities and Challenges for Providers (Health Administration Press, 2010), we focus on initiatives that…

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