Engaging Physicians as Implementation Leaders

Sentara Healthcare IT leadership attributes the fact that many EMR projects are not adopted by physicians to a failure to engage physicians at the initiation of the project.  Focused on ensuring vested interest, support and adoption of eCare, Sentara Healthcare IT leadership established structured partnerships with physicians and employees from across the organization.  The leadership credits the active involvement of physicians in the development and implementation of eCare with its quick and successful adoption.  Following implementation, Sentara hospitals achieved nearly 90% computerized physician order management (CPOM) within two weeks.  This rapid adoption rate significantly exceeds national rates of 25-50%.

David Levin, MD, Sentara Healthcare Chief Medical Information Officer, and Colin B. Konschak, MBA, FACHE, Managing Partner, DIVURGENT, summarized the eCare physician implementation structure in their white paper “Electronic Medical Records:  What If We Build It and They Don’t Come?”


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